Otobi Furniture is one of the leading furniture brands in Bangladesh. It has a great reputation for its quality. The company also boasts a vast distribution network. This is evident by the fact that it has more than 100 dealers in the country.
But OTOBI is facing stiff competition. With new entrants in the market, it has to fight for its market share. To do so, it must readjust its price. Also, it needs to increase the number of its distribution outlets.
Moreover, it must continue to deliver high-quality products. This is possible by increasing the mix of its product line. OTOBI also strives to provide the best services.
As a result, it is gaining momentum. It has managed to develop a strong emotional bond with customers naasongs.net.
Unlike its competitors, OTOBI has an established brand image. This is reflected in the company’s logo. The word “Otobi” is derived from the Bengali word for “forest”.
The company’s slogan is “Trusted across the world”. Since its inception, it has been able to establish itself as a top-notch furniture manufacturer.
Currently, it has two active factories. One is in Savar, Dhaka. Another is in Khula. There are about 2,500 employees at OTOBI.
Despite the growing competition in the industry, the company continues to innovate. This is evidenced by the fact that it has increased its manufacturing capacity buxic.
But its biggest opportunity is to improve its manpower supply. That way, it can reach out to potential customers in more places.